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RiteLine Hurst Vivid Pen - The Pen Guy
Hurst Prime Retractable Ballpoint Pen
Price per product: $0.34 /ea
Minimum order quantity: 500
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Your Logo on Every Desk, Every Meeting, Every Handshake

A pen that gets picked up, used, and noticed is one of the most cost-effective brand impressions a business can put into the world — and the HURST PRIME B108A is built to do exactly that.

Most corporate buyers have been burned before: pens that skip mid-signature, barrels that smudge within a day, or imprints so faint they disappear after a week in a conference bag. You need writing instruments that actually work in the real world, not just in a product photo. When you're ordering in volume, a bad pen doesn't just waste money — it sends the wrong message about your brand.

The HURST PRIME B108A delivers dependable, everyday performance through its ultra-smooth writing ink cartridge that lays down clean, consistent lines whether you're signing contracts or filling out intake forms. As one of the most versatile Javalina custom imprinted pens for bulk corporate orders, it features a reliable plunger action corporate pen mechanism that holds up through thousands of clicks without loosening. Your artwork goes on clean with a screen print imprint on barrel and clip, covering two visible locations so your logo travels farther. Available in black and blue ink options with over a dozen barrel colors, these work just as well as trade show giveaway pens at a booth as they do stocked in a reception drawer as everyday corporate office writing supplies.

Technical Specifications

  • Model: HURST PRIME B108A (Javalina® Corporate Pen)
  • Mechanism: Plunger action retractable
  • Dimensions: 5.72" L x 0.49" Dia.
  • Ink Cartridge: Ultra-smooth writing
  • Available Ink Colors: Black, Blue
  • Barrel Colors: Black, Burgundy, Dark Green, Metallic Green, Metallic Orange, Navy, Pink, Purple, Red, Royal Blue, White, Yellow
  • Trim Colors: Black, Blue, Burgundy, Green, Orange, Purple, Red, White, Yellow
  • Imprint Method: Screen print
  • Imprint Locations: Barrel and clip
  • Barrel Imprint Area: 1.5" W x 0.75" H
  • Clip Imprint Area: 0.75" W x 0.19" H
  • Minimum Order Quantity: 500 units

Orders start at 500 units — a quantity that fits comfortably into conference kits, front-desk supply orders, and event giveaway packages without overstocking. Ready to put your brand in hand? Order your 500-piece minimum today and get your logo working for you every time someone picks up a pen.

Explore our full range of custom promotional pens for more options.

Anatomy of a Custom Pen

Choosing the right pen construction ensures your promotional giveaway looks professional, functions flawlessly, and stays in your customers' hands.

  • The Essentials: A pen is built from core structural components—like the barrel (your main design real estate) and the ink style (ballpoint, gel, or rollerball), which dictates how smoothly it writes.
  • The Accents: Secondary details like ergonomic grips, structural trim, and secure clips add both comfort for the writer and vibrant color-matching opportunities for your brand.

Dive into a pen's anatomy with our full guide: The Anatomy of a Custom Pen.

Artwork Resolution & File Formats

Because custom pens offer a compact printing canvas, standard web images (like JPG or PNG) can become blurry or jagged when scaled down.

  • Required Formats: Please submit your corporate logo or text in a vector format, specifically .EPS or .SVG.
  • Why it matters: Vector files use mathematical coordinates rather than pixels. This allows our printing equipment to scale your graphics down infinitely without losing a single pixel of crispness, ensuring fine lines.

That being said, feel free to send over whatever you have ready and our team will take it from there!

Exact Color Matching (PMS Colors)

When trying to align the Trim Color or accent pieces of a pen with your strict corporate identity, guessing the shade isn't an option.

  • The System: We utilize the Pantone Matching System (PMS) to guarantee precision.
  • How to use it: When submitting your design requirements, specify your brand's unique PMS color codes if you know them. This ensures the ink imprint on the barrel or the selected plastic trim matches your official company colors perfectly.

Don't fret if you don't have that information. We will do our best to match the colors!

Font Legibility & Minimum Sizes

The Clip Imprint (Clip Imp) area is an incredibly high-visibility spot for phone numbers or taglines, but it offers highly limited real estate.

  • Font Choice: We recommend using clean, sans-serif fonts (like Helvetica, Arial, or Futura) for high-contrast legibility. Avoid intricate script or cursive fonts in this area.
  • Minimum Size: Any text placed on the clip must be a minimum of 6 pt font to prevent the ink from filling in the loops of letters like e, o, or a. If you're squeezing a long URL onto the clip, consider using the main barrel instead to keep it readable at a glance.
  • If you have any questions, feel free to contact us first.